What keeps your customer up at night? What language do they use to describe their problems? How do they describe what problem you solve for them?
Join this video podcast episode’s expert MJ (Peters) Smith, as we discuss the many benefits of getting to know your customer more in-depth.
The key moments in this episode are:
00:00 Welcome
02:35 Why do we need to do customer research?
03:38 What stops companies/marketing teams from doing customer research?
12:11 MJ’s 4 step framework for customer listening – Hypothesis, Conversations, Document, Validate
19:21 Using customer interviews to generate LinkedIn content ideas that perform
23:14 Cab Concierge app (Customer Advisory Board)
Connect with MJ (Peters) Smith on LinkedIn - https://www.linkedin.com/in/mjpsmith/
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/
Subscribe to our LinkedIn for B2B Growth YouTube Channel - https://www.youtube.com/@LinkedInForB2BGrowth
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