How to Sell More on LinkedIn Using Social Selling. Guest: Steve Watt
Social Media for B2B Growth - Michelle J RaymondOctober 20, 202200:37:22

How to Sell More on LinkedIn Using Social Selling. Guest: Steve Watt

Michelle J RaymondMichelle J RaymondHost
Up to 80% of the B2B buyer’s journey is completed before they reach out to the sales team. If your business and your employees are invisible online, you are giving away opportunities to your competitors that aren’t. Incorporating social selling into your traditional sales method is the answer. Is your business ready to adapt?

Join this episode’s expert Steve Watt as we discuss buyer centric social selling on LinkedIn for business growth.


VIDEO CONTENT:
00:00 Welcome

06:55 What is buyer centric social selling?

10:24 Traditional Sales vs Buyer Centric Social Selling

16:38 What mindset works best for effective social selling?

22:49 How can you empower and enable employees to shine on LinkedIn?

29:12 Super connected enterprises – what lies ahead?


Read Steve Watt’s LinkedIn Sales blog “How to be the Salesperson Buyers Want to Speak To”

https://www.linkedin.com/business/sales/blog/prospecting/how-to-be-the-salesperson-buyers-want-to-speak-to

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