The key moments in this episode are:
00:00:00 Introduction
00:02:16 What is demand generation?
00:05:30 What are the key benefits of demand generation marketing?
00:08:30 Is demand generation marketing a short- or long-term play?
00:16:18 How can B2B Marketers build a demand engine?
00:27:39 Tips for choosing the best format type and platform
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ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
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