Enough of the Boring Event Content - Try These Ideas Instead with Laura Erdem
Social Media for B2B Growth - Michelle J RaymondDecember 11, 202300:31:09

Enough of the Boring Event Content - Try These Ideas Instead with Laura Erdem

Michelle J RaymondMichelle J RaymondHost
When it comes to event marketing, let's face it the content is pretty boring at best. The obligatory photo of the team in front of a shiny, expensive stand. Add in a few action shots to make sure it looks like you had people attend to justify the cost. Multiply this content by the number of stands, and it all looks exactly the same. Attendees do an obligatory one with the sign at the front to prove they were there. But what if it could be different?

Laura Erdem joins the show and shares her ideas on how we can get your event content noticed without big budgets that break the bank.

The key moments in this episode are:
00:00 Introduction and Guest Welcome
00:29 Discussing Laura's Profile and Background
01:12 Addressing the Problem of Boring Event Content
03:38 The Importance of Planning for Event Content
08:33 The Role of Creativity in Event Content
08:43 The Power of Video Content at Events
24:39 The Impact of Creative Content on Revenue
28:24 Final Thoughts and Advice

Connect with Laura Erdem on LinkedIn - https://www.linkedin.com/in/lerdem/

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/

Subscribe to our LinkedIn for B2B Growth YouTube Channel - https://www.youtube.com/@LinkedInForB2BGrowth
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