The key moments in this episode are:
00:00:00 - Introduction
00:00:21 - Olga's journey on LinkedIn
00:02:43 - The difference between building a business brand and a personal brand on LinkedIn
00:07:12 - The importance of founder branding on LinkedIn
00:11:10 - The ability of founders to inspire and lead by example
00:15:35 - Building Brand Identity Through Unique Marketing Tactics
00:16:09 - The Shift Towards Fun and Different Marketing Approaches
00:17:13 - The Power of Building a Brand Community
00:18:29 - The Importance of Engaging with Customers Publicly
00:22:44 - Encouraging Employees to Talk About the Brand
Connect with Olga Andrienko on LinkedIn - https://www.linkedin.com/in/olgandrienko/
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/
Subscribe to our LinkedIn for B2B Growth YouTube Channel - https://www.youtube.com/@LinkedInForB2BGrowth
#branding #brand #b2bgrowth #brandcommunity #employeeadvocacy