Capture, Engage, Convert: Leveraging GIFs & Video Strategy on LinkedIn with Expert Zineb Layachi
Social Media for B2B Growth - Michelle J RaymondFebruary 20, 202300:27:09

Capture, Engage, Convert: Leveraging GIFs & Video Strategy on LinkedIn with Expert Zineb Layachi

Michelle J RaymondMichelle J RaymondHost
When it comes to LinkedIn, do you have a secret sauce for your content to stand out? Are you stifling creativity and playing it safe? In an increasingly competitive space for attention, businesses must try new things to get the right attention. 

Zineb Layachi - Flow state video expert and GIF Strategist extraordinaire, shares her great tips for getting the most out of the video to capture your ideal client's attention on LinkedIn with powerful content.  

The key moments in this episode are:
00:00:00 Introduction
00:02:14 What is a GIF?
00:03:28 Content that gets people pumped to do business with you on LinkedIn
00:05:54 Can businesses use GIFS? Are GIFS for everyone?
00:11:06 The benefits of making your own GIFS
00:13:33 Do's and Don't of GIFS
00:16:25 The power of flow state videos
00:21:00 Videos for customer research
00:25:54 Zineb's actionable tip - don't market in the dark

To access Zineb's fantastic" DIY GIF Training with Z" online training - https://www.raisetherunway.co/diy-gif-training Just 15 euros!!!

Connect with Zineb on LinkedIn - https://www.linkedin.com/in/zineblayachi/

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/

Subscribe to our LinkedIn for B2B Growth YouTube Channel - https://www.youtube.com/@LinkedInForB2BGrowth

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