Data-driven marketing professional with 15+ years experience in B2B, strategy, and content marketing. Known for expertise in content and HubSpot CRM/Marketing.
Founder of Simple Strat, where we create results-driven content marketing and thought leadership programs for B2B tech companies, and HubSpot consulting advisor for companies from a variety of industries. I'm a certified content marketer, HubSpot agency partner, YouTube creator, Thinkific advisor, National Vistage Trusted Advisor, and online educator.
I've spent the majority of my career as a cross between creative and analytical marketer -- compelled to create marketing strategies and programs rooted in content that ultimately drive action.
I truly believe that content marketing is one of the only authentic marketing mediums we have left - and it's a powerful one at that. The customers are the ones at the center of the buying journey, and the more we can align our content marketing initiatives with what they want, the more we can attract and connect with the people who are the right fit for our products and services.
B2B content doesn't have to be boring - but you must push beyond the goal of "publishing" and instead, build a community and following around a core set of problems you can solve.
With one billion members on the platform, now more than ever it's harder to stand out and stay top of mind. There's a lot of advice on LinkedIn™️ when it comes to crafting the perfect post, but with Ali Schwanke we look beyond this. Listen and learn how to avoid common mistakes and ...