Using LinkedIn for Business and Marketing 2024 with Michelle J Raymond

Using LinkedIn for Business and Marketing 2024 with Michelle J Raymond

In this power-packed episode, host Michelle J Raymond provides an in-depth understanding of how to utilize LinkedIn for business and marketing effectively as we move into 2024.

She discusses the significant milestone of LinkedIn reaching 1 billion members, the benefits and challenges of this crowded platform, and the importance of authenticity and genuine engagement.

She further touches upon the shift in the generation of B2B buyers, the need for brand values and creative distinctiveness, and the critical aspect of building and participating in a community. Additionally, she emphasizes investing in team success, relationship building, and proactive engagement.

The key moments in the episode are:
00:00 Introduction and LinkedIn's Growth
01:07 Challenges and Opportunities on LinkedIn
02:49 LinkedIn's Evolution in 2023
03:31 The Rise of AI on LinkedIn
10:17 The Impact of Generational Shift in B2B Buyers
12:10 The Importance of Digital Strategy
23:52 The Power of Collaboration and Community Building
27:20 The Importance of Consistent and Persistent Content
34:22 The Power of LinkedIn Events and Newsletters
34:53 The Role of Employee Advocacy and Employer Branding
36:37 The Importance of Being Proactive and Investing in Your Team
42:35 Conclusion and Looking Forward to 2024

The LinkedIn for B2B Growth Podcasts referenced in this episode can be found here -

Get your Social Media Marketing World 2024 Conference ticket here -

Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn -

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more -

LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website -

Subscribe to our LinkedIn for B2B Growth YouTube Channel -

#marketing #linkedin