How To Use Short Form Video To Grow Your Brand with Jera Bean

TRANSCRIPT

Michelle J Raymond: [00:00:00] And welcome everybody to the Social Media for B2B Growth podcast. I'm your host, Michelle J Raymond, and this week listeners, we're going to dive into short form video. How do we actually use it to grow our brand? And while I was wandering the halls at Social Media Marketing World, I came across the one and only Jera Bean.

Welcome to the show.

Jera Bean: Thank you so much. I'm so excited to be here.

Michelle J Raymond: Now, there is one request that I did have from you. It's my favorite American word that has not made it into Aussie language. Can you give me one, Howdy y'all?

Jera Bean: Howdy y'all. What's going on?

Michelle J Raymond: I love it. I appreciate you for indulging me and I promise you I'm not going to do it for the rest of the show because I think when it comes to short form video, This thing, I think there's probably a lot of listeners out there that were hoping it would just go away.

That TikTok was a craze, maybe reels, shorts, but we're seeing on LinkedIn that has started to come through. We're getting a brand new short form feed for video [00:01:00] tested, but as someone that has, and I'm going to say it and throw it out there and I know it'll make you feel a little uncomfortable, but you have a lot of Almost 2 million followers across TIkTok and reels over on Instagram.

And if you want to go and follow that content @jera.Bean and the notes will have the details but that is huge. So you must be doing something right, my friend?

Jera Bean: Well, Thank you. I sure hope so.

Michelle J Raymond: Did you ever expect it to grow that much?

Jera Bean: No, No, I didn't.

I remember the very first day I posted on my Instagram account, my current Instagram account, where I used to be a workout bean because I was in the fitness world. Now I'm Jera Bean. It was April 4th, 2015. So I've had my nine year anniversary of social media Where I originally started off as a content creator and influencer.

And then it was in 2019 that I pivoted into the world of social media coaching, [00:02:00] education, speaking, et cetera. So it's been a long journey to say the least.

Michelle J Raymond: And I think that's something that I want to get across that overnight success isn't really overnight success. So if you are just starting out with short form video, then it's okay.

And we're going to be talking about some of Jera's strategies around this. And at the end, I promise if you hang around, we're going to get a little spicy and talk about what some of the biggest misconceptions are, but we're not going to dive into that straight away because, Jera, I want to talk about one of the concepts that you share about, and it's your concept of taking messy action.

What is it and how does it help?

Jera Bean: Messy action. It's a great concept for life and it's a wonderful concept, for social media. I think when it comes to social media, especially when we're talking about video, reels and TikTok. People feel like there are so many rules. They feel like it's black and white.

There's one way to do it. And [00:03:00] if I don't do it right, I'm going to mess up. So I need to take the time to figure out how to create a video. What's a hook? What time should I be posting? How do I edit my reel? And sure, all of these things can come into play. But what I find is that when it comes to video content, the more that we can take action, the more that we will learn by doing, I actually think a large part of social media, specifically video is this gray area.

And one of my favorite things after having Worked with a lot of people after having done research. I'm constantly scrolling on TikTok, Instagram to find different examples, to research, see what people are doing. For every example of one person doing it one way, I can find you an example of someone doing it the complete opposite way and finding success.

So for example, someone might create all of their content around trends and trending sound while someone else might create [00:04:00] 100 percent original content and just talk straight to the camera for every single video. And then of course we have the people who are in between, but I can find so many examples within these ranges.

And so I find the more that someone takes action and experiments and fumbles through the process of video because believe me, this is not an inherent skill that we are all born with. The more that you fumble through it, the more you're going to go. Oh, I actually really like talking to camera or I thought it's fun creating transitions or I can start to feel this certain style of my own develop.

But I guarantee you, none of those things are going to happen if you just sit and think about it, or if you just scroll and look at what everyone else is doing and never actually implement yourself. So messy action is learning by doing, and it's also accepting the fact that you may not have all the answers, but you're going to still show up and try [00:05:00] despite that.

Michelle J Raymond: And the fact is by showing up and trying, you're going to be in front of most people that are still sitting in the grandstands watching everybody else scrolling on by, and I found that for myself, video was the thing that paralyzed me.

I've shared the story a million times on the podcast. I signed up for a digital marketing course. I was meant to record a five minute video of myself talking as an introduction. That was the first assessment. I freaked out, no way I'm going on video. I can't talk for five minutes. And, two years later, you know, three years later, I've lost track. But ultimately now from going, you know what, this is crazy, I'm going to jump on a LinkedIn live.

And from there, I've been doing them every single week, at least once, maybe twice, even more sometimes. And, you know, just being comfortable that it's not perfect. And I have never, in all of my video content and none of it is fancy. I have never had one person reach out and say, Michelle, your editing isn't great, or that video wasn't helpful.

You know, thanks for, making [00:06:00] that video is the normal response that I get because I'm helping other people to try it. But if I didn't actually take that first one like, and it is, Um, yeah, it's a funny story cause on the first LinkedIn live, press the button and forgot to check that it went live and you actually have to press the button twice.

So we were talking for 15 minutes with no audience. Now if you want to, you know, baptism of fire, that was it. But without taking that one, I don't get to be where I am now. And that has led me to speaking on international stages. That's how you and I met at Social Media Marketing World. But this is the thing without taking those awkward first steps and learning to, crawl, then walk, then run, then you just don't get to you know, see how capable you are.

And I think what you mentioned was the overwhelm that comes with trying to get it right. So the other thing that you mentioned, Jera was, we have these options of jumping [00:07:00] on team trends or maybe jumping on team strategy. And I know that it's probably the bait is there to jump on the trend and away we go.

But if I've got my listeners here that are trying to be smarter around things. If we're talking about short form video, are we going down the trends way or are we going down strategy? What's your advice? And I know where are you going to go with this? Cause we're on the same team.

Jera Bean: Yes. Yes. And it's such a great question.

And one thing I want to make clear is that I. I do love trends. I love short form video content culture, especially on TikTok because I think it's much more nuanced and complex than how it comes to life on Reels. I also think that trends can be a really great way to take the advantage in the upswing in popularity and potentially get in front of new people.

Like people are always asking, how do I grow? How do I get in front of new people? And trends do have a place within [00:08:00] that, in addition to just taking part in short form video content culture. So I love trends for those reasons and more. However, and this is a big, however, there is so much more to short form video culture and TikTok and Reels than just trends alone.

I think if you are a business, If you are a personal brand, if you are a thought leader, if you're someone who is a speaker or wants to get on stages or anyone who's wanting to build their authority and leadership and use social media as a tool and a catalyst to do so, you gotta focus on the original content.

You can weave in some of the trends here and there for fun, but I really think your bread and butter is going to be original content because that is where you get to bring your energy, your voice whether that is voiceover or talking to camera, it's where you get to bring your unique perspective, your point of view.

And there's lots of ways for that to come to life. I think talking to camera is one of the strongest [00:09:00] ways, which is also one of the most intimidating. That's going from zero to 100. So I think a stepping stone to potentially get there, if that is intimidating for someone, is to do voiceover with B roll, because then your voice is still incorporated within that, but it's not quite as confronting as talking to camera.

So laying, setting the scene in that respect. I wanna get a little bit more specific because I have a framework called the content pillar trifecta framework, which gives a really well rounded approach to how to create content in a strategic way for your business. Without going to a depth, because I could talk about this for an hour, the 3 types of content pillars are expertise.

And you want your expertise pillars in order to build and cultivate trust with your community. Then we have what I call the secret sauce pillars. And this is where you create connection. And then we have your business pillars and [00:10:00] your business pillars is where you warm up people and also convert. So if you think of these three types of pillars and you Approach your content, creating original content.

You can use these three pillars as guidelines for what to actually post. Trends are great because they do half the work for you. However, original content, you're really having to come up with that idea entirely on your own. So you can use these pillars as, okay what can I share that's valuable?

What can I teach? What perspective can I shed light on? How can I show up authentically and share part of my story? And how can I share parts of my business? Because I'm assuming most of us are using social media to support our business. So we've got to talk about it. We got to sell. And so that's the content pillar trifecta framework for original content.

Michelle J Raymond: Great minds think alike because I have my three, two, one strategy, which is talking about content that is good to know. So you're showing off your knowledge. What do you know that's going on [00:11:00] in the industry? What are the trends? What do you predict what's changing? And then I have my good to feel. So how do we get to know you as a person?

What's going on behind the scenes? What do you care about? So you can see where this is going. And the third one for me is good to buy, which is don't forget to talk about your products and services. Now, if we are both telling you that these are the three pillars in our very different ways, but, and we might express it differently, but I think there's a really important lesson here for you listeners to just kind of go, which one of these pillars am I ignoring?

Am I going too hard on the personable content, because it performs better, typically. If I share personal content about, what's going on behind the scenes, people are cheering me on and it performs really well, but am I doing that at the cost of my credibility and whatever you do, do not forget the third pillar, which is talk about your products and services in some way.

This one is the one that drives me crazy and people are like I'm busy. I'm creating content, but I'm [00:12:00] not selling anything. And I'm like, do you tell people what you do? Oh, no, I don't want to be salesy. And you know what? You have just been given permission from both of us on this podcast to go and be salesy because you have a business to run. And if you want to grow that business, you have to incorporate that.

But as you were just talking, Jera, you threw in the word that often gets thrown around on social media. And I have done a podcast episode on this recently with Gina Balarin, and it's the magic word called Authenticity. We love to throw it around on socials.

I think it's the only place that I've actually heard it mentioned. I don't hear it in conversations with any of my friends, but the general advice is Go and be authentic, they say, you know, just off you go, be authentic. But what is that exactly? Because I'm sure it's confusing for people to go what is this airy fairy word authentic?

What does that actually mean? And how do we [00:13:00] do it with short form video content?

Jera Bean: Authenticity, it's such a buzzword. And here's the thing. I think it's really well intentioned. However, what I have found over the years is people, which I myself used to say this as well, so there's nothing wrong with it. Okay. Show up authentically. And people are like, cool. And then it's like, well, wait, how? Like it's incomplete advice.

To me, it's the same thing. If you were to run up to someone standing on the street and say, here, drive this car, but this person doesn't have their driver's license. They've also never learned how to drive. And then you also run away with the keys. How can we expect someone to drive a car if they don't have the skills, the experience or the tools to do so, which is the same thing as saying, Hey, show up authentically and you're leaving that person high and dry.

So what I have found over the years, because I found in early days, my students and clients getting really stuck with this is, okay, how do we bridge the gap from this like intangible idea of showing up authentically to actually creating content [00:14:00] that feels authentic?

So what I've done over the last few years is create a framework for showing up authentically that makes it more tangible and therefore more actionable. It's called the four quadrants of secret sauce. So we have a map, like visually imagine like four squares or rectangles stacked on top of each other.

And those all come together to create your secret sauce, but we divide it up into these four regions. So we have foundational secret sauce, Professional, we have present and we have light hearted. And for the way that I view it is, these are ways to slice and dice the different parts of you. Foundational focuses more so on the past.

What are the experiences, stories, moments, achievements, pivots, Challenges that you've overcome that have brought you to where you are today. If we look at present, that is how it sounds. It's in the moment. It's your personality. It's [00:15:00] your energy. It's who you are outside of work. It's your hobbies, your interests.

And it's not just a good things. It could also be the tough things you're going through in the present moment as well. Then we go to professional and this, as it sounds focuses on the entrepreneur, the business, the professional side of you. And it's what differentiates you, what are your values as a business?

What are your custom frameworks and ideas? What are your processes? Why would someone come to you over someone else who might be in your field? What is it that makes you unique in your position? This also applies to companies as well. So it's not just for individuals, this entire framework, by the way. And then lastly, my personal favorite, we have lighthearted, which is the silly, the goofy, the off the cuff, the casual and so on.

And so with these four quadrants, it gives you tangible ways to present your authenticity via, [00:16:00] via all content, but also very specifically via video content. But one thing I want to make very clear, a big misconception about showing up authentically is that you have to bear it all. You have to share everything.

You have to share every nook and cranny of your life. Now, if you want to do that, by all means, feel free. But I am someone who really encourages people to set boundaries and have privacy if they want it. So the other really cool thing about these four quadrants is that it gives you choice and privacy if you want it.

So someone might say foundational and professional that feels aligned. That feels comfortable. That feels appropriate. But present and lighthearted doesn't make sense for me, or it's not something I want to jump into right now. And I would say you are still showing up authentically. You could choose even one quadrant and you'd be showing up authentically.

So I just want to make it very clear. You can choose one, two, three, or four, and you are still showing up authentically in some shape or [00:17:00] form.

Michelle J Raymond: I love it because you are right. I think when we hear the word authentically in a social media setting, Somewhere that translates into share your deepest, darkest secrets online.

And especially when we're talking about LinkedIn as the platform that I spend most of my time on, it's a professional platform with your colleagues, your bosses, your competitors, your customers, all of these people are on the platform. Do you want to go and share your struggles, your personal struggles with everyone in that community?

And for many people, it might be okay. And for equally as many people. It is probably something that they're like, I am not going there. And I think that personable gets interchanged with share your deep, dark secrets, like I said, and it's just more to become relatable, to show up as you. And, I think this is a thing that I want to share with the listeners.

And this is why I keep coming back to this authenticity conversation, because I think if we can get past the, we're not saying share all of you. It's okay to keep your personal [00:18:00] life personal, if that's what makes you comfortable, because I think it's such a roadblock for people to get creating on platforms and it doesn't matter which social media platform we're talking about, doesn't matter whether it's TikTok, whether it's Reels, whether it's LinkedIn, whether it is any of the other million ones that seem to be popping up all day, every day, but this is the thing like, if you can just get comfortable with how you want to show up, then we can move on to the other steps about talking strategies and creating.

But, I think people either are in this stop, start mode. I can't be authentic because I don't want to share my personal stuff. So I'm not even going to get started. And this is where I'm trying to start this conversation to get people to go. Oh, being authentic means just being me, not all of me. I can choose what parts. So I appreciate you sharing the framework. It is something that when I heard it at Social Media Marketing World, I was like yes, yes. You know, I was high fiving up the back, you know, up the back in the corner.

So let's talk about something that I'm [00:19:00] actually excited about, and this is like hot off the press and it's that LinkedIn is testing and it's only in beta stage and we don't know what format it will eventually roll out in, but short form video feed. So almost think a TikTok style feed with a, For You page type thing that we see over at TikTok is now coming to LinkedIn, which is a huge change.

And it means that we have a whole separate feed away from the normal home feed, and it's all dedicated to short form video. So this short form video, as I said, listeners at the beginning is not going away. Now, Jera, as someone that has nailed this short form video thing, what are some of the tips that you think that make a great short form video?

Jera Bean: A couple of things come to mind? I'm going to start with more of the direction for content and then some tangible tips and tricks as well. I think this is incredibly exciting for LinkedIn. I am such an [00:20:00] encourager of people using their voice in their original content as we have already covered. And I think that at least I predict that LinkedIn is going to be the place where talking to camera and sharing your voice.

Correct me if I'm wrong future, but I don't necessarily see like the trends necessarily blossoming on LinkedIn. So what an incredible opportunity to use your voice and actually present yourself via video form as the thought leader, authority, experienced person, business owner that you are. So one thing I want to have the listeners consider is something I call the expertise pyramid.

And what I have found is when it comes to sharing your expertise as we talked about with that particular content pillar is that there's quite a range in what you can share. So the way that I've divided it up at the very bottom of the pillar, we have how tos, tips, tricks, resources, lists [00:21:00] and so on. Even though, it's a totally valid form of sharing value.

Like it's great. People need the how tos, the tutorials and the steps, but it is the most obvious form of sharing expertise and sharing value. So we do want to make sure that we're also heading up the pyramid as well. So in the middle, we have what I call commentary and insights. This is where you take something happening in your industry, in the news, maybe it's pop culture, whatever it is, and you are sharing it, but you're also sharing your unique take and your perspective on that event.

And then at the very top, we have thought leadership. And this one is definitely The most challenging, and I would say it's also the most intangible because it's going to be so different for each person. But this is where you are not relying on step by step processes. You're not relying on an [00:22:00] outside event to then provide commentary on.

It's really your values your philosophy. How do you see things differently? Your own unique ideas that come to life. I would say that the professional secret sauce, some of that actually crosses over into thought leadership, potentially. So I think when it comes to approaching the content ideas, I would use the expertise pillar in that way.

The next thing that comes to mind is a little bit more tangible. One thing that people struggle with, especially with talking to camera content is that they go on for a very long time and they don't necessarily get to the point. So I want to introduce a phrase.

Michelle J Raymond: I'm sitting here sometimes going, I could be guilty of that some days and I think it's maybe because I'm not planning.

And yeah, so I'm looking forward to hearing what you have to share to maybe keep me on track a little.

Jera Bean: Yeah, and it's okay. It's like natural human tendency to like want to explain and ramble and be more [00:23:00] conversational. And I don't think that short form video content is I'm not going to say it's not all it's never conversational, but when we're really wanting to deliver something, it has to be a little bit more thought out.

And it also has to be bite size and digestible. So really less than 60 seconds for the most part. It's going to be ideal. If you can deliver something in 30 seconds or less You can make it a creative challenge. If you have an idea and you make it 60 seconds, can you make an additional version where you're also conveying that in just 30 seconds or less?

Like think about it as a challenge versus like total constraints. So that bite sized digestible content. And I would also suggest just doing a little bit of prep work prior to recording. So what's the content idea? What is like the main point and the main takeaway you want someone to walk away with and then you're introducing it with a hook that is going to at least give people insight into what you're about to talk about.

It doesn't have to be this [00:24:00] click baity thing that you're just stressing over. It could just be a title to the piece. And then you want to lay out whatever it is that you're explaining. And sometimes it's an idea and then you're really going to want to make it tangible as well as provide your unique perspective. And then some sort of closing statement or some sort of CTA.

But if you map that out beforehand, before pressing record, and then once you have that, as you are recording, you can just record Sentence by sentence. It doesn't have to be this long flowing thing unless you're very comfortable doing that, and then you're just going to edit those sentences together, and oftentimes what happens is you take out the ums, you take out the pauses, and it's this sort of dynamic piece that goes from sentence to sentence without any rambling, without any pauses, without any buts or ums.

So that would be my more tangible advice is just take a moment to lay out what you're trying to convey and a loose structure or a script if you want. And then if you have [00:25:00] trouble recording, just go sentence by sentence or two sentences at a time, and then you can stitch it together very easily in an app like CapCut.

Michelle J Raymond: Yeah, that's amazing. I think That's the next frontier for me is being able to plan some of this stuff out a little bit more. And I want to challenge myself because I've been putting the block out there that I can't do, and this is just a story I tell myself to stop me from doing it. But, I can't do fancy transitions.

I can't do this. I can't do that. And these are the things that go on in my personal head. I'm sharing that with other people because you see me on these live sessions on podcasts, making my YouTube videos, longer form content, no problems at all. For some reason, when it comes to short form 30 or 60 seconds, which I've got, mountains of content.

Is I go, I can't do fancy transitions, Jera. So therefore I'm ignoring the whole platform or I'm ignoring that whole format, no matter how popular it is, no matter how much I know [00:26:00] I should. So can you just give me a virtual slap to say, Michelle, it's not about the fancy transitions. Can we just like, get me over this.

Jera Bean: I'm literally virtually slapping you right now. And, I just want to say to you, like you never have to do a transition. Like you could just have straight talking to camera videos and every single post is that. Remember what I went back to, like for one person doing all the transitions for someone else, they're only doing talk to camera videos and they've never created a transition in their life.

Now, one thing I will say, I'm very excited. I am releasing my first Self paced video editing course for how to edit short form video content, reels and TikToks and transitions are like one small module. I really focus on talking to camera, logs, tutorials, all of this, because a lot of people are lacking those skills.

And it also shows that you can create really effective, compelling short form video content without necessarily always being the bells and whistles. So [00:27:00] yeah, I'm really excited for that.

Michelle J Raymond: Okay. I've written that down. And I'm going to give it a crack because talking to camera, that's the easy part for me and I've just made up this story and you know, I like to share about this so that people don't think, Oh, it's all easy and everyone can do it.

Like you said, back in the beginning of the podcast that we're not born to be able to do this stuff. We learn it and we've had so many great frameworks, but I promised you, as we were talking before the show, that I would give you an option to answer a question to basically shout out to all of our listeners that might have some big misconceptions around the power of TikTok, reel, short form video in general for brands and, businesses that want to grow.

And I think there's so many out there, but I'm just going to shut up and let you have the floor on this one, because I think if we don't get past these things, all the great info that you've just shared, all of these cool [00:28:00] frameworks, all of these easy ways to get started, people are just going to go, yeah, but. So over to you.

Jera Bean: Where to even begin? I think a good one that I still hear sometimes, and I will say this a little bit more for TikTok than it is for Instagram, is that it's just an app for kids. It's just dancing. It's like, No, this isn't like 2018 and prior anymore. That is not what TikTok is anymore, unless you really like that type of content, and then it's going to serve you that type of content.

So I have seen so many brands, whether we're talking like big companies or smaller teams and seeing the way that they show up on these platforms and getting creative is so cool and completely bust that myth. And so related to that, I don't know if it's as much of a misconception or maybe it's more like a misuse of short form video as a company or as a brand is focusing only on the product.

[00:29:00] Whether that is a physical product or whether that is the service. I can guarantee you that if your feed is just the product, as I will call it, people will not want to follow you. And this is like make or break for brands and companies. So what I see actually thriving on the platform is a wide range of things.

It's letting people into the behind the scenes of the business, getting a look at the personality of the brand or the company. It's sometimes capitalizing on short form video content culture, whether it's a specific trend or whether it's a trending theme or a popular format. For example, man on the street interviews are like a really big thing that I've seen content creators do as well as brands do.

So it's really about thinking outside of the box with your content and making sure you are approaching it in a well rounded way that is not just focused entirely on the product or service, but you're [00:30:00] also really tapping into the power of short form video content culture as well.

On that note, though, I think another misconception is only utilizing trends like, Oh, we got to hop on this trend to go viral. And sure, like I said, I have love for trends, but I think the more that you can tap into that original content, as a brand, the more that you are thinking in a long term way with your social media strategy.

Last thing that comes to mind, and I'm just firing off what's popping in my head around this is I think like a big misconception is like the need to go viral. Like we hear everyone talk about like, how do you go viral? Here's the thing. I have been doing this for years. I've been on TikTok since the end of 2019.

I've gone viral before. I have lots of videos that have flopped before. Sure, there are certain elements that you can potentially pinpoint, but at the end of the day, we are also at the mercy of the algorithm. And I also think if you are [00:31:00] only creating with the goal to go viral, you are going to burn yourself out so fast and you're going to become really resentful of social media. So yeah, I would say that's another big one is like that you have to go viral in order to be successful on TIkTok, on reels, et cetera.

Michelle J Raymond: Look, I'm not going to add anything more to that. Cause I think you've nailed it on those misconceptions.

And I think they're across all social media platforms. I think if brands don't start, especially in the B2B space, don't start engaging with digital media in all kinds of different formats, there's a missed opportunity. And the real risk is that your competitors will get a jump on you and they'll lead the industry and you'll be left behind.

And this is what I'm starting to see lots of B2B businesses are starting to go. Oh, we know we should be on these things, but we're now going to start. And, you know, I'm excited to see LinkedIn going through a bit of a Renaissance right now, because there's a lot more [00:32:00] energy around it of, Oh, this is exciting, which I'm obviously super pumped about.

Now I would talk all day with you about this stuff because I have learned so much and I enjoy it. But my question for you, one last actionable tip for the listeners is how I love to wrap up the show each week. When it comes to short form videos to grow brands, what's your last actionable tip you'd like to leave the listeners with?

Jera Bean: It's hard just to pick one, but I would just go with my gut and what bubbles up first is creating a compelling talking to camera video where you are utilizing one of the layers from the expertise pyramid. And I challenged specifically to go middle, or with commentary and insights and go to thought leadership as well.

I think out of all the types of videos, talking to camera can be the most confronting for a wide range of reasons. But I also think it can be the most [00:33:00] powerful and when used consistently, that is how people get To know you, if you're a personal brand, that is how people get to get a peek behind the scenes, if you're a larger brand with multiple people. So you could do it in one single shot, but I would also recommend what I encouraged prior with recording sentence by sentence and then editing that together to, to take out the on the ums and the pauses and the filler word. So talking camera, use the expertise pyramid and then edit that to make it a little bit more dynamic and keep the video flowing along.

Michelle J Raymond: I love it. Now, if listeners, you have enjoyed all of this and want to stay across all of the content that Jera puts out, of course, you're going to find her over on TikTok and Instagram @jera.bean. She's also on LinkedIn, which I will make sure that I put the show notes put those contact details in there. And that's where you'll find a bit more of her deep dives on this kind of content that we've only skimmed the surface on today.

But Jera, I appreciate you [00:34:00] coming on the show. I appreciate everything you've shared because I think you've demystified a lot of those myths that are out there that are holding people, not just people, people like me, where I've made it into something that, in my mind, maybe short form videos is not for me, maybe I thought I'm too old or I can't, you know, do the tech or I can't do this or that.

We've all got these stories that we tell ourselves that hold ourselves back. And you've just given us some simple frameworks that we can break this down and take small actions, which will lead to great results down the track. So I appreciate everything that you've shared today.

Jera Bean: Thank you so much. And it's been wonderful to be on and wonderful to chat with you. This was awesome.

Michelle J Raymond: It has. So until next week, listeners, I've got more great guests coming up. So until then, cheers.