How to Make Your B2B Brand Stand Out on Social Media with JP Hightek

TRANSCRIPT

Michelle J Raymond: [00:00:00] Welcome everybody to the Social Media for B2B Growth podcast. I'm your host, Michelle J Raymond. And this week listeners, I have got on a guest that comes highly recommended by two previous guests. So Katie Brinkley, who was on just a few weeks ago and another friend of the show, Tanya Smith said, Michelle, you've got to connect with JP Hightek. So that's what I did and boy, have I been impressed with your content, my friend.

JP Hightek: Oh, man. Thank you so much. A shout out to Tanya and Katie. Amazing professionals and friends of mine. Um, Yeah, I'm honored. I'm honored to be here, Michelle. And honored that um, I can share some of my expertise and wisdom with your community. So looking forward to our conversation today.

Michelle J Raymond: I can't wait to dive into this. Cause we're going to be talking about how do you build a brand that stands out in the crazy world of social media? And the reason that I think we need to have this conversation, JP, is that things are really, really crowded pick a [00:01:00] platform, any platform. It's not like the glory days of 10 years ago where there wasn't too many people out there, but now we're fighting for space.

We're fighting to stand out and I'm out to try and get rid of the sea of drab B2B brands that are very uninspiring. And when I was on your LinkedIn live, now I have to just put this on record. The absolute best produced LinkedIn live stream that I have been on in my four years of going on multiple ones every week, JP, like your LinkedIn live, which I will, put some details in the show notes.

Your LinkedIn live is next level. The amount of effort that you put into your brand, do people understand how much time that actually takes you to put things like this out there, or is it the world of templates, which people think it's just cut and paste and that's a standout brand.

JP Hightek: And that's the thing. First of all, thank you so much. I'm honored. I'm touched and really coming from another professional such as [00:02:00] you is, it really goes straight to my heart. Thank you so much. Like you're saying, right? It takes a lot of work and I always say one thing, right? The amount of work you put into your brand will determine how much you get back. It's that simple.

And so, yes, there are templates that we can use. Yes. There are easy ways to do things, but if we're talking about building the premium brand and premium, meaning, you know, high end brand where you can be paid the premium price you got to put in more than just a template, right?

You got to really take the time and ingest your personality, what makes you unique and a whole lot of different things. We'll talk about this conversation today in order to stand out and make an impact. If you're just taking what everybody else is taking, the question is, what is separating you from others?

It's not just what you're saying. It's what you're saying and how you're saying it. So the way we're showing up, the way we're saying what we're saying, and the strategy we're using in order to say the things that we're saying [00:03:00] will separate us from our competition. And that's what I do, right? I help businesses scale fast and dominate their competition with a premium brand.

Michelle J Raymond: You absolutely do. And one look at your website and I just went, wow, this stands out so much. And for those of you who might be social media marketers, marketing managers that are out there working for a brand, and you might be sitting there thinking, Hang on a minute. Like this all sounds really expensive.

I've tasked JP with the idea that he needs to come up with some actionable tips later in the show that you can create a premium brand without necessarily breaking the bank. And so we'll get to that later in the show, but before we get there. JP, if you were a newly appointed marketing manager or social media manager, that's just walked into a company and has been given the task to make the brand stand out, where would you [00:04:00] start?

JP Hightek: Wow. What a great question. Love it. Love it. Now I love it because this is something that we actually do. So nobody really asked me this question the way you did. So if I were to start today, let's say I were to land or I was appointed to manage social media. First of all, I want to determine what's the voice of the company, right?

Before you throw yourself on social media, what's your voice, meaning what's your story? How have you been telling your story? Here's the thing, is your story painting the picture of what you want people to capture from that? You can have a story, but depending on how you're telling it, it will determine on how people are reacting to it, right?

So I want to go straight to the data. What have you achieved to What were your goals? How did you get there? What's your story? How are you telling your story? And now when it comes up to social media today, understanding that there's a lot of different platforms. So my question to you will be, what's your favorite platform?

Why do you want to be in that [00:05:00] specific platform? Is your target audience on that specific platform? And what are you doing to reach your target audience? You got to be able to answer those questions. So that can have a clear picture of that. And so from there, now we will choose one primary. I call that primary.

And then all the other ones will be supporting social media platforms. So that means that primary one is what you're really going to target primarily whenever you're doing your your campaigns and releasing, project or products or content, all of that in order to drive traffic to your product or services, right?

You want to do that. And then my thing is, okay, what do we want to do in order to dominate the competition? And so what are we bringing or are we just making a lot of noise and not really creating anything that is like a show or scroll stopper. I call that because people are busy scrolling on social media.

So is what you're putting now truly a scroll [00:06:00] stopper? Or are you just adding to the conversation, right? Are you just adding more stuff where people are going to have less time to watch, less time to listen, less time to connect with you or read what you're talking about. And all of that is important. That is how I approach it in order to start.

Michelle J Raymond: I love it. That's a million dollar tip right there. Strategy first, get the positioning right up front. And then we move on to content. And this is a recurring theme that all of my experts keep sharing. Every single show is strategy first, then we get to content. And too often I see businesses wanted to dive straight into being active.

They measure success based on the number of pieces of content that they put out there. And then six months down the track when things aren't working, like what's going on, we're really busy, overwhelmed, trying to be on every platform. So I love that you've given people a reminder. You don't need to be everywhere and everything to everyone.

And I think that's the essence of branding is it's your ticket that you can actually slow these things [00:07:00] down, focus your energy and get bigger results, which I'm a huge fan of, but based on your experience, JP, what's the biggest mistake that brands should avoid if they want to stand out on social media?

And maybe we've touched on a little bit, but is there one mistake that you're like, please listeners do not go there.

JP Hightek: Yes. Love this question. Here's the thing. What's trendy is not always what's best for your brand. Let me repeat that. What's trendy is not always what's best for your brand. You need to have a solid foundation. Okay. And understand that something may be trendy today. It, but it may not be the best move for your organization.

So embracing or doing what everybody else is doing does not mean instant growth, right? Or really impacting people. As a matter of fact, that can actually hurt you. Okay. So the tools that you're using within your organization, you need to understand why you're using those [00:08:00] tools and how can that, how can that contribute to your growth? Not replace the work that you're doing, right?

So I always say that anything that I'm using is supposed to contribute. It's supposed to be a factor that will support the systems that I already have in place. So the question is what systems do you have? And what new tools or new trends are out there. And are those going in the direction you've said. Of course, if anybody is we're working with your brand or, we're working with me, our clients and all of that, we have a strategy for immediate growth. Long term growth, right? So in the immediate, what are you doing in the longterm? Long term for me is anything that is over two years, two to five years, right?

What strategy have you set in place and how are you following that blueprint? Whenever you're building a house. You don't just start putting up walls and chandeliers and all that. No. You take a step back. You look at the blueprint of that house. You work with an architect. If you want something premium, you can work with a [00:09:00] house builder.

You will have a house, but it's not a house that has been sanctioned by an architect. Why the architect? Knows something more than just a house builder. And now that you work with the architect, you have something unique. Now you give it to the builder and they start following what you've laid out. Even if things change, there's a reason why you've set it up like that.

There's a reason why the architect. Of course, hopefully that architect clearly articulated that to you, right? And so you have a clear understanding of the direction you're going, why you're going there, and understanding that new things will come up or pop up. That doesn't mean because it came, you go left, or new one goes, you go right.

Then you First of all, to in the eyes of your customers will seem unprofessional. Will seem you don't have a specific strategy that you're following. And on top of that, people will be confused because you're confusing people every single day by adding a new language to your voice. And that [00:10:00] is something that I will tell people.

Please stop. Stop today. Okay. And now if you do not have all these strategies and you have not worked with an agency like mine or anything like that to paint this picture for you. Is it time to do that? Because one thing is to build a brand. Another thing is to build a long lasting premium brand.

And today that's what we're talking about.

Michelle J Raymond: We absolutely are. And one of the mistakes that I see is that people set out with good intentions to do research on the industry. And so they look at their competitors and my platform of choice is LinkedIn, as you know, and what they do is they may go to their competitors' company pages, whoever's got the most followers seems to be the one that they look to for, okay well, what's working for them.

And then they implement their version of that in their own colors and corporate branding. But essentially all that happens is we end up with a whole bunch of cloned brands, which is the complete and utter opposite of branding. [00:11:00] And what happens is then they just look like a cheap knockoff that's trying to be the same as the other one.

No one needs a fake Louis Vuitton handbag. We know it's not real, and so, and what happens is it's also exhausting. I think as a marketing manager, trying to always do something that isn't you, isn't your brand and squishing it to try and fit in the square peg in the round hole, it becomes a problem.

And that's when I think brands drift over time. And as you said, if they're not checking back against that blueprint, all of a sudden you go, hang on a minute, how did we end up here? And that's because we weren't checking back in against those plans, as you would say, and then we end up with a house that falls down, and we don't want that.

From my perspective, I think it's definite that customer research is a part of this journey, but just don't fall into the trap of copying your industry. And I just see it all the time and it makes me cry. Cause I'm like no, no, no, you've lost, you've lost [00:12:00] your one advantage is that your business is unique.

And the same applies for personal brands. If you are building your own personal brand, it's easy to have a look around on LinkedIn and have a look at, okay, Michelle's got lots of followers, so maybe I'll just do what Michelle does. I'll give you that is your ticket to burning out and giving up on LinkedIn, because trust me, trying to be somebody else is never going to work either, so whether it's a brand for the business or brand for your employees or individuals we have to make ourselves unique, but we have been talking about this concept of premium brands, JP.

Look, you know, we've kind of spoken that in the B2B world and in fairness, I think B2B are only just starting to embrace digital marketing in general. It's all brand new to people. And as I said, there's a lot of same, same that's going on. How can they use building a premium brand to really make a statement and stand out?

Can you tell us a bit more about that?

JP Hightek: Oh, [00:13:00] boy, man.

Michelle J Raymond: I'll set the timer five minutes go. Cause I know you would talk all day.

JP Hightek: Yeah, all right. Listen, this is something that I love. I'm very passionate about. I always say you don't just want to build a business. You want to build a premium brand because the business is, profit based and the brand is purpose based, right? And so your brand is literally the definition of the relationship that you have with your target audience, right?

So in every relationship, there's a unique aspect to that. Now depending on how you're interacting or how you're growing within that relationship will determine how the relationship grows. And so this is a unique relationship minute. I need to learn to know the people that I want to date and that they need to take the time to learn me and understand why I'm doing what I'm doing and how I am an asset or I'm adding to the conversation.

Now here's the thing into this world, you see a lot of folks make a lot of noise posting on [00:14:00] several platforms and nothing is going anywhere. Here's the problem. The problem is that people are exhausted and people now have a higher standard.

So what we're talking about premium brand, the question is you can't just show up with a webcam anymore. It's not gonna work. You can't just show up with a entry level website and expect A million dollar return. It doesn't work anymore. You cannot just claim to use ChatGPT and, pretend to be an expert. It's not going to work.

I always say telling people that you are the best for the job doesn't cut it anymore because today technology has proven that if you're not truly an expert in your subject matter, then you will be exposed. And there's honestly a lot of people that were self proclaiming a lot of things that were not able to really prove that they were the, the source of the things they're talking about.

So here's what I'm going to tell you. Premium means [00:15:00] you literally end the debate of if you are the right person for the job or not. How do you do that? You need to establish yourself as the number one leader of your space. Now, I know some people tell me, y'all JP, how is that possible? There's a, a whole lot of millions of people in every industry.

How can you do that? I'll tell you how you can do that. One, you need to prove to them that the way you're doing it, you're the only person that can do it that specific way. Question. Do you know how you can do the things that you do in a unique, specific way?

Michelle J Raymond: It's such a great question.

JP Hightek: That's the thing, right? Oh, you really want to say what you have an audio podcast. Cool. What do you talk about in your podcast? Are you using that to grow your business? How are you positioning your podcast?

For example, I was working with a client customer. I told him, listen, don't just go live. Before you go live, create and schedule the live. That's one. Two invite people to register to your live on a dedicated landing page. Don't just give [00:16:00] them a direct link where they can just go on social media. Don't do that.

Why JP? Guess what? When people register there at one entry, your email base, which is allowing you to grow. Okay. That's very important. Two you're bringing them to a platform that you control. You dictate the experience.

If you just post in the link, let's say on, on LinkedIn, right? Where they might see four other events that are scheduled the same time. Now you're in a mall where there's three, four shops selling the same t shirts, different colors, different things. Now the customer is debating which one to buy, but whenever you bring them to your own location that you own, you're the only person there.

There's no distraction. And you tailored the experience to them, right? At least you should. So the experience that we'll have on the landing page, you designed it with a specific intention in mind. And whenever you do that, now you're positioning yourself higher than anybody else, right? Your brand. Now you're proving to them that you know [00:17:00] what you're doing.

Every single decision you've made is with intention. And when they register now, It's the same. The beauty of that thing is now you're creating community. And so now they feel they're part of something bigger. And of course you redirect them to that same LinkedIn live, same YouTube live, same event that you will have just shared the link easily on social media.

Wow. That is something that I've used that I've grown my business 10 times faster, because here's the thing data is what matters here. It doesn't matter the platform you're on. It doesn't matter what you're doing. If you do not control the data, you do not own the data. And so you want to, determine and gather that data.

Why? Because that's what's going to help you position yourself, make a million dollars, $10million, $20million. Data is what matters. And if one day you want to have an exit, guess what? People will pay you top dollar for your organization, for your company, because you built that with true strategy that the 1 percent of this world are using.

Michelle J Raymond: [00:18:00] I think all of that is just a yes, yes, yes. You know, My head is like nodding, like crazy for those that are just listening to the audio, because in my mind, that positioning, which is the work you do upfront, again, positioning strategy, they're all parts of, building this, premium brand.

Most people aren't doing that work. So if you're doing that work, JP has just shown you so many ways that then has an impact, which has a tangible return has dollar figures on it. This is the social media for B2B growth. I want people to use these tips to grow their business. That that for me, the B2B salesperson in me is always, how do we connect what we're doing to the dollars?

I never will let go of that. And I think it's important for people to know that. You know, When I first started my business, I was not on team branding. I didn't see the point. I was a true sales person, spent 20 years in B2B sales. And as far as I was concerned, it was just a sales team. We're [00:19:00] all hot stuff and that branding stuff who really cared about it.

Fast forward. Now I've got my business. I realize that's the thing that allows you to attract quality clients, the right fit that you love to work with. It also means that you stand out in a crowded space, which is what the whole point of this is. And for me, it was just so much easier to convert opportunities into real business.

And, the things that you spoke about there probably lead into my next question, because, you know, there are other people that are Kind of looking at this, going, how do we do this on a budget? And what you were saying there I mean, setting landing pages up these days is not that hard and, setting up email lists, most people have probably already got one I'm thinking even for instance, you know, I look at, one way before I ask you is.

When you're got your team out there or your employees might be a CEO, it might be, someone else within the business appearing on LinkedIn lives or podcasts, just give them a reasonable microphone that people can [00:20:00] hear and listen to them without going that sounds echoey or that sounds weird.

Show them how to use doesn't have to be $10,000 worth of equipment. It could be training on how do you actually use it properly because things like sound and how you come across. And the thing that you and I spoke about after your live show is that energy that we bring. And I think bringing energy into what we do and what's the intent behind it which costs nothing, but how you show up, how you bring that premium brand is really something that makes a difference.

But what are some other like quick tips that you might be able to give the listeners around, how could they do a premium brand on a budget? What are a couple of, sneaky little things that we can do that. Yeah, will make a big difference.

JP Hightek: Great question. All right. So let's go in and dive into it for the folks that know me, they know my background, right? Cinematography, web, graphic design and software development. And visibility is a big key here, right?

You want to breathe, leave, walk your [00:21:00] brand. Breathe, leave, walk your brand. Breathe, leave, walk your brand.

Why is this so important? Because you cannot change the focus or the identity of your brand, depending on what day of the week it is and, or what you're doing. Look around. Let's take, for example, Apple. There's nothing that Apple does that you will not know that is Apple that's doing it. They leave, breathe, and walk their brand. So you need to have clarity on that. The whole branding kit, right? That we design for customers, for our clients. You need to have that. Go see somebody. It doesn't matter. You don't have to break the bank to get that done, but have your hex codes and everything intact.

Whenever you translate that into video production or content creation, you want to make sure that you stay true to that identity. Talking about not spending too much money, if you listen to this podcast, I want to encourage you to find the video and come and see I'm on my iPhone right now.

Michelle J Raymond: Wow. That's amazing.

JP Hightek: This is my iPhone that I'm using and see just my phone because I'm building a new studio right now.

I, I didn't have time to take out my [00:22:00] expensive cameras. I'm like, I have my iPhone, but what will separate me on my iPhone from somebody else using the same phone and they'll look in a mile and be like, okay, how come his look better? It's lighting, for example. I would say two things. Control lighting is better than crazy lighting.

Crazy lighting is a lighting that you do not control. The sun, you don't control it. Stay away from those things. As a professional photographer, whenever people come to my studio, I always tell them, listen, if we're doing something for your website on live running and designing and all that, we need to shoot indoors because your skin is different.

The way you look is different and we can really tailor the lighting, create a unique mood the way we want to do that. Here's the thing. You cannot do that. If you're taking it outside. You could try, you could use a flash and different things. It will never be as good as when you're doing it indoor.

Michelle J Raymond: It's amazing.

JP Hightek: So that's one thing control that now you have to control [00:23:00] the light and the light will change everything.

You will be mind blown. And honestly, having a professional microphone is everything right? I will say, people will tolerate a not so great video. But they will not tolerate a terrible audio. And so get yourself a decent audio. You can get a decent audio today on Amazon for 30 bucks, 30 US dollars. It's that good.

Of course there are levels to it, right? But that's the minimum you can do for your brand. And you can connect it to your iPhone or to any phone for that matter, and then have a professional audio and people can hear you properly. Lighting now is not expensive at all. You can have decent lighting in without spending any money.

I mean, Honestly, with a budget of $150, you can have this using your phone, of course, right? Using your phone, all the other accessories, $150 you can get this set up and you're good to go. And you can extract the same audio that you're using for just audio only podcasters. It's that easy. [00:24:00] And so I want to encourage you to do that.

Here's the thing though. Here's the thing. It's not just about turning the camera on and talking. You need to have a blueprint. You need to have a strategy. You need to know how you're going live or how you're recording your videos. Why are you recording your videos? What are the things you're talking about?

When, how, and why. You have to determine that. You have to understand that you need to have a paid first approach where people that want to listen to you should care about the things that you want to talk about. So do you even know the things that they want you to talk about? Have you done that research, right?

You need to make sure you're actually addressing a pain point, bringing a solution, right? And doing that to strengthen your expertise as the organization, as the company, bringing that solution. You have to do that. And that is some things that you can do today without wasting any time.

Michelle J Raymond: Absolutely. We do not want to fall into the trap of all the gear and no idea, because again, we're back at that [00:25:00] strategy. Why are you even creating it in the first place? That is more important than fancy equipment and to get that right. So I absolutely love that. Now I'm going to go into probably something that's your favorite topic to give you a bit of space to go whichever way you choose.

But we know that content plays a big part in building brands on social media. But what things do you wish that more B2B brands would try?

JP Hightek: Oh my God, live streaming. Live video, live video. Here's the thing. As companies, as small business owners, entrepreneurs and all that, you want to grow our company.

But here's the thing, whenever we're growing our company, we're always looking to do a couple of things very similar is, we want to promote our product and services. And so we find ourselves a lot of time wanting to pay for a specific platforms or there's a God of social media and all of that, in order to grow or, get more reach with a specific message.

Here's the thing whenever you do that, you have to ingest a lot of money. If you don't have that you're out of luck. [00:26:00] And so a lot of small business owners do not have a big capital to put into marketing. So one of the best ways to market your company, market your product and services is by going live. Somebody will ask me, JP, why not just record a video and post it?

Great. I'm glad you're thinking about that. Here's the difference. Whenever you are going live, you are creating a time and space a time on the web that you dictate the conversation and how the narrative go. Another thing is now you're creating fostering a time and a platform of community members that will feel a part of something amazing.

Whenever people know that they're not the only person that are tapping into this specific conversation, whenever they know that you have taken the time out in order to create something just to meet them where they are, That's what consumers are looking for. Meeting them where they are, giving them what they're looking for, and making yourself available to answer [00:27:00] some questions that they may or may not have.

Now, your value has just skyrocketed because we're talking about the net worth of your brain matters. The higher the worth, the more you're going to make. So you got to grow that right. Why is it that you can't just record a video? Of course you can just record a video and post it, but the excitement that a live event gives people is something you cannot create with just a recorded video.

There's something in people's subconscious that changes whenever they know this is happening right now, literally. They'll be like, okay, you mean to tell me that the person that I'm watching right now. What I'm hearing right now, they're having this conversation right now. It changes their mindset. It gets them excited. It makes them really want to be part of what conversation you're having. And that is so powerful.

If you look around your favorite TV show is available on demand, but we always try to go watch it when it airs live on our favorite TV station. Why? [00:28:00] Why is television such a billion plus industry? Because of that, the magic of creating something of of unique where people feel like if they don't join right now, they'll be missing out.

That's why a lot of seasonality throughout the years, because if you're going to grow, you need to understand sales and people's habit, right? Purchase habits and things like that.

If you think about it, you have different seasons throughout the year. Christmas and different seasons, where people spend more money than usually, but if you look around, you'll notice that they encourage people to spend the money. They create a specific magic to make people like, you know what? I better go buy those things. I better join people.

Here in the United States we have Thanksgiving. I better go and buy things during Thanksgiving or even better we have Black Friday where things are literally half off or less. People spend tons, tons, tons of money. You also have something on Amazon called Prime day, Prime deal week, Prime week, all of that.

Why are they doing that? Why will [00:29:00] Amazon create something called Prime week? They know if they do that, people will feel excited or they will want to join in and tap in and be part of this conversation. And they give you deals you will never see anywhere. See they're doing it live, doing a specific time, a space in time where either you join in or you miss out.

And it's that fear of the unknown, the FOMO. Fear of missing out that causes people to spend money. And you can do that in your business by leveraging live video. I wish more companies will use it to grow. And of course, if you want more you can go get my book, but I'm going to let Michelle tell you more if she allows me, but yeah, you can go and get that.

I'm really passionate about this topic because it really transformed my business. It took in five months to seven figures. And honestly, anybody can do that.

Michelle J Raymond: Look I am absolutely going to put the link in to the book in the show notes and we could talk about this topic all day. Cause I'm a huge fan of LinkedIn lives have been since the first one that I did. And I just think it's such a [00:30:00] massive opportunity to have a direct connection with your target audience.

When you show up and create a show that's in service of them to, you know, maybe it's to educate them on a particular area of your business, but really adding that value, which sounds like a cliche, but when you create with them in mind, it really doesn't come across like that. And I think that's the thing that I love about live is those interactions that you can have with the community and you can't fake it.

 It's not like an AI generated. I am real. I am here. JP is real. He is here. We're recording this on LinkedIn live, and there's so many different formats to shows that you can do. So I'll make sure I put that link in there. Cause. I do have to wrap us up, which I just hate this part of the show because it's, the part where I'm just loving this conversation, but I always wrap the show up JP with asking my expert guests for one last actionable tip.

So what would you say to the listeners out there that are wanting to make their brands to stand out on social [00:31:00] media? What's one last tip that you would love to leave them with?

JP Hightek: Man, I love this. I can't believe that we have gotten to the end of the conversation. So here's my last tip for you, right? Pick a face to your brand right?

What do I mean? You know, I used to do that as well, where you have an organization and you do not want to create a unique personal experience for people. You just want them to know it's the corporate thing.

Me, Michelle here can even tell you she's the face of her brand. Are you the face of your brand? Have you picked a face for your brand? If you haven't done that, you are losing a lot of money. You're, You're leaving a lot of money on the table.

And when I say face of the brand, I'm not talking about you plastering your face everywhere. And then you post some pictures and say, Hey, this is about my company or about my product. No, that's not what I'm talking about. I'm saying, have you created a unique personal experience with potential buyers where if they want to, you know, Be going to your personal network they know about your company, but can they get personal with you?

Can they [00:32:00] connect with your live journey? See what you like, what you dislike. Believe it or not, people will look at the things you're into and decide if whether or not they want to spend money with your company. Always happens. So I want to encourage you to do that.

Make sure you think about the personal experience that you're providing people and having that be the engine that's driving most of the traffic, most of the interest towards your product and services. And I guarantee you, you will not regret it. I personally did that. And it changed my business, right?

People love buying people. And when they know that you're into a lot of things that they love and you have that personal approach, they will not hesitate to want to be part of your world. And that is one tip that I want to give you. Develop that today and make sure that you're leading in whatever industry you're doing.

Hopefully you enjoyed this conversation.

Michelle J Raymond: JP I absolutely enjoyed this conversation and I'm sure the listeners did. And I just want to say thank you for everything you do to that premium standard, to inspire people like me, to just [00:33:00] level up and keep looking for ways that I can take what I do now on the journey that I'm at and keep looking for ways that I can improve and be better and just really build a powerful brand behind my business.

So I appreciate the energy that you bring. This has been so much fun. The only thing I'm sad about is that we are at the end.

JP Hightek: Me too, right.

Michelle J Raymond: It just went so fast. It was like, it can't be true. And I know I probably say that on every show, but I've just loved this conversation so much. So thank you for sharing so generously.

I appreciate you. And until next week, listeners. Cheers.