Conquering Video Overwhelm: A Strategic Guide with Ben Amos

Conquering Video Overwhelm: A Strategic Guide with Ben Amos

Despite the undeniable impact of video on digital marketing, many DIY marketers and business owners find themselves at a crossroads, grappling with the challenges of integrating video into their social media strategies. Whether it's a lack of knowledge, direction, ideas, or a robust strategy, the hurdle remains significant.
This week's guest Ben Amos shows us that the key to overcoming this obstacle lies in adopting a strategy-first approach to video content, effectively pushing back the overwhelming tide of content creation. Throughout the episode, listeners will be treated to Ben's invaluable insights on navigating the complexities of online video marketing. He shares actionable advice on how to harness the potential of video to foster business growth, engage with target audiences more effectively, and build a lasting digital footprint. By focusing on strategy over spontaneity, businesses can demystify the process of video content creation and step confidently into the spotlight.

The key moments in this episode are:
00:00 Welcome
01:53 The Importance of Strategy in Video Marketing
05:36 Overcoming the Fear of Video Creation
12:11 Why Video is Essential in Marketing Strategies
16:40 Simplifying Video Strategy for Effective Marketing
21:27 Ben's Upcoming Book on Video Strategy
23:33 Final Tips and Encouragement for Video Creation

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Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.

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