Authenticity in Action - Elevating B2B Marketing on LinkedIn with Gina Balarin

Authenticity in Action - Elevating B2B Marketing on LinkedIn with Gina Balarin

In this episode, host Michelle J Raymond and guest Gina Balarin engage in a lively discussion on the value of authenticity in professional and social media contexts. They share valuable insights into the evolution of marketing and the essential role of authenticity, balancing personal and professional content, and the necessity of a supportive culture in fostering authenticity.

Gina shares practical strategies for leaders to nurture an environment where employees can develop and share authentic content. The conversation brings in elements of vulnerability, leadership, professionalism, and social media trends, among others. Tune in for an enlightening conversation about the power of authenticity in B2B marketing.

The key moments in this episode are:
00:00 Introduction and Welcome
00:19 Discussing Authenticity on LinkedIn
02:06 Authenticity in Marketing
05:58 The Role of Authenticity in Social Media
07:07 The Importance of Authenticity in Today's World
08:09 The Struggle of Being Authentic on LinkedIn
10:39 Balancing Authenticity and Professionalism
17:22 Fostering Authenticity in a Business Environment
22:36 Balancing Authenticity with Brand Image
28:13 Final Thoughts and Actionable Tips

Connect with Gina Balarin on LinkedIn -

Michelle J Raymond is an international LinkedIn B2B Growth Coach.

To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn -

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.

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