B2B Content Marketing Strategy: What Matters Most in 2024? Guest Robert Rose

B2B Content Marketing Strategy: What Matters Most in 2024? Guest Robert Rose

What's hot and what's not regarding Content Marketing Strategy for B2B Marketers right now? Michelle J Raymond asks Robert Rose his thoughts on some topics that continue to cause debate in content marketing.

The key moments in this episode are:
00:00 Welcome to the Social Media for B2B Growth Show
00:44 Diving Deep into Content Marketing Strategies for 2024
01:33 Quality Over Quantity: The Winning Content Marketing Formula
07:08 Leveraging AI in Content Marketing: Boon or Bane?
15:36 Exploring Underutilised Platforms for B2B Marketing Success
23:59 Mastering Content Strategy: Owned Media and First-Party Data
29:00 Final Thoughts and Actionable Tips for 2024

Connect with Robert Rose on LinkedIn - https://www.linkedin.com/in/robrose/

Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.

Book a free intro call to learn morehttps://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

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